pure genius...

May 06, 2010

story on the st. louis news...

white castle introduces burger-scented candles

for cravers who have found themselves relaxing at home wishing their room could be filled with the steam-grilled-on-a-bed-of-onions scent of beef, white castle has answered the call. to celebrate its 18th annual national hamburger month, the 89-year-old chain is offering up a candle that smells like a slider. and to really make it sell, white castle says all proceeds from the $10 candles will benefit autism speaks. the candles are packaged in a ceramic holder resembling the signature cardboard sleeve of the white castle slider. they're available in select white castle restaurants and on whitecastle.com.

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